Source: www.enlightened-consciousness.com | Original Post Date: February 23, 2016 –
Major challenge for Lego Group to find a sustainable material to replace the colorful little plastic blocks as the company uses over 6 billion tons of oil-based plastic each year. Hopefully this will inspire other companies involved in plastics production to follow suit.
Denmark based company plans to invest around $150 million over the next 15 years creating a ‘Sustainable Materials Center’, which will have over 100 employees researching and developing for those colorful little blocks we all love. They are confident they will have an alternative by 2030.
Around three-quarters of Lego’s carbon footprint comes from the extraction and refinement of oil used in its toys. So even though the company has other environmental projects—like investing in a wind farm to offset the energy used in factories, and using FSC-certified cardboard for toy boxes—it realized that it couldn’t make real progress without looking at plastic itself.
Trangbaek says, “If we want to reach our ambition by 2030, we need to invest a significant amount of money,”
Jørgen Vig Knudstorp of the LEGO Group said, “What we announce today is a long-term investment and a dedication to ensuring the continued research and development of new materials that will enable us to continue to deliver great, high quality creative play experiences in the future, while caring for the environment and future generations. It is a daunting and exciting challenge.”